George Lakoff

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Metaphors can kill. The discourse over whether to go to war in the gulf was a panorama of metaphor. Secretary of State Baker saw Saddam Hussein as “sitting on our economic lifeline.” President Bush portrayed him as having a “stranglehold” on our economy. General Schwarzkopf characterized the occupation of Kuwait as a “rape” that was ongoing. The President said that the US was in the gulf to “protect freedom, protect our future, and protect the innocent”, and that we had to “push Saddam Hussein back.” Saddam Hussein was painted as a Hitler. It is vital, literally vital, to understand just what role metaphorical thought played in bringing us in this war.

Read More Metaphor and war: Lakoff

An overview of the basics of metaphorical thought and language from the perspective
of Neurocognition, the integrated interdisciplinary study of how conceptual thought and
language work in the brain. The paper outlines a theory of metaphor circuitry and
discusses how everyday reason makes use of embodied metaphor

Read More Mapping the brain’s metaphor circuitry: metaphorical thought in everyday reason